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Finnish by nature.
Creative by instinct.
Art Director in Milan.
From insight to idea — connecting strategy, visual storytelling and new possibilities with AI.
Selected works
portfolio
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#WORTH – Prepared, not judged
Art Direction | 2022
Creative concept | Integrated Campaign | OOH & Social
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Majak – What's in my tea?
Branding & Innovation | 2020
Start-Up Concept | Sustainable Supply Chain
Award-winning
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Art Direction | 2019
Client: Newspaper SME
Campaign | Documentary | Print & Digital
Award-winning
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NeveriliSME - They didn't believe
Santa Sound Tracker
AI Art Direction | 2025
Personal | Healthcare Concept
Digital Experience
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Second-hand, literally.
Visual Concept | 2020
Tesco | Internal Event
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Daisy – Sound of Cycle
Art Direction | 2024
FemTech | Data-Driven Sound Concept
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Peugeot Autosalon
Art Direction | 2025
Lamborghini | Speculative Brand Concept
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The luxury of silence
Pure Spaghetti
Packaging Design | 2022–2026
Penguin Books | Featured 2026
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daisy
worth
Tesco Second-hand
They didbn't believe
Peugeot Autosalon
majak
purespagetti
lamborghini
santa sound tracker
I think there has to be an idea, a fact, a story behind every good advertising.
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