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Finnish by nature.
Creative by instinct.
Art Director in Milan.
From insight to idea — connecting strategy, visual storytelling and new possibilities with AI.
Selected works
portfolio
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Prepared, not judged
Art Direction | 2022
Creative concept | Integrated Campaign | OOH & Social
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What's in my tea?
Branding & Innovation | 2020
Start-Up Concept | Sustainable Supply Chain
Award-winning
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Art Direction | 2019
Client: Newspaper SME
Campaign | Documentary | Print & Digital
Award-winning
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They didn't believe
Santa Sound Tracker
AI Art Direction | 2025
Personal | Healthcare Concept
Digital Experience
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Pure Spaghetti
Packaging Design | 2022–2026
Penguin Books | Featured 2026
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Second-hand, literally.
Visual Concept | 2020
Tesco | Internal Event
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Cycles aren't always circular
Art Direction | 2024
FemTech | Data-Driven Sound Concept
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Peugeot Autosalon
daisy
worth
Tesco Second-hand
They didbn't believe
Peugeot Autosalon
majak
purespagetti
santa sound tracker
Can't help wondering why.
About people, things and everything in between. One question often leads to another. And sometimes, to an idea.
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